Socks. An unfairly overlooked though substantial part of the wardrobe. Fashion designers Štěpánka Pivcová and Hanka Vaňátková have decided to upgrade socks from a functional clothing item to a personalized fashion accessory. The two
designers have begun to make a modest yet inventive line of socks under the brand KEMPINK.
The name Kempink (the Czech version of the word camping) is retro, a reminder of childhood, of a train ride and a snack packed in a paper bag. Kempink is something joyful, connected with adventure.
The KEMPINK brand represents Czech production, and it links lengthy tradition with original, contemporary design. “I spent a long time calling small-scale Czech manufacturers, and explaining my idea to them,” said Štěpánka. “Usually they were put off by the word design, because design usually means complications. Finally, they weren’t put off in Třebíč in a factory where they mostly make athletic socks.
It interested them, they sensed that we had a lot of experience in foreign fashion houses and we knew the market. They liked our designs, and they figured out that this could be refreshing for them, too.”
In Třebíč they had to adjust their production techniques for KEMPINK socks so that they could knit the fine jacquard patterns in the first collection. Part of the line was made on an old machine rarely used these days.